The how to fix series
I’ve done this elsewhere – but I’m going to start documenting any odd technical problems that take me more than 15 minutes to solve, largely so I have a reference when I have the same problem again. Everything will be in a “The Problem, The Cause, The Solution” format. There will be many posts in the […]
No one ever told me that making WordPress themes would be this easy
Had I known, I would have started years ago…
How bad clients drive out good clients – The Bad Client Series Part 1
Have you ever said something similar to “If only I had more time to work on that cool record store site before the deadline”. “If only I had thought of that function before the client decided to buy that new software”. “If only I hadn’t made all those stupid mistakes after working on that project […]
Hiring a copywriter – A surprising insight from the CopyHackers book
Yesterday I wrote a quick review of the Copy Hacker’s books. Today I found myself contemplating either writing the copy myself on the eventual main site for Profit Awareness, or hiring a copywriter. I was surprised because the Copy Hacker’s books do a great job of telling you how to write copy – and I […]
Copy Hackers book review – go get it now
Short Version of the Copy Hackers Book Review These books rock – go buy them now. They will pay for themselves in an hour or so. That is all you need to get from this copy hackers book review. Long Version of the Copy Hackers Book Review I heard Joanna Wiebe’s interview on TechZing and […]
Explain SEO to clients by using the greatest metaphor ever
I have created the golden metaphor to explain SEO to clients. I was trying to explain SEO to a non-technical 80 year old client (the single best businessperson I have ever met) and I came up with the following metaphor. Start to explain seo to clients like this: Your website is like an ambitious young […]
How to sell to marketing departments – hook them with SEO
I’ve been presenting to many new clients this year and I’ve been struck by how well the SEO parts of the proposals resonate with them. I meet with a variety of clients on a regular basis, and for the most part there is always someone from the marketing department there. In the past I’ve […]
Looking For A Graphic Designer – Here is a simple guide
So, you’re looking for a graphic designer? Do you need a new logo, a new website, or just some infographics created? Here is how you find one Referrals (always the best way) Depending on your needs, try Sortfolio Google “Graphic Design in [Your City]” Put an ad on CraigsList under Gigs > Creative (one thing to bear in […]
Profitable Non-Web Projects
So, you’re in the web development business, can you have profitable non-web projects?. I have. While my bread and butter has always been web application development on the .net platform over the years around 30% of my income has come from non-web projects. There are a substantial number of profitable non-web projects out there, […]
Cognitive bias and personality types
Knowledge of cognitive bias and personality types should determine who you ask for advice. For instance, a friend of mine differs from me in personality. While I prefer solitude, silence, skepticism and endurance sports (as a participant, not an observer), he prefers noise, people, faith (in people) and team sports (as a fan). For those familiar with the […]