Just added two interviews to the main site
Here are my interviews with Business Radio X. Enjoy!
Make Sure to Claim Your About.Me Page
A new service has arisen lately that claims to be a yellow pages for people on the internet. A page that is about, well… me. Unlike all previous efforts to create such a thing, About.Me might actually work. You can see my profile here. It differs from Facebook in that About.Me is a public site, […]
How to sell to marketing departments – hook them with SEO
I’ve been presenting to many new clients this year and I’ve been struck by how well the SEO parts of the proposals resonate with them. I meet with a variety of clients on a regular basis, and for the most part there is always someone from the marketing department there. In the past I’ve […]
Internal Projects – What are the good ones and how much time should you spend on them?
Internal Project Intro As part of my series on simple business metrics, here is an elaboration on metric #4 – External vs Internal Projects. What are those? As I (and most people) define them, external projects are paying projects for other people and internal projects are projects that help you land external projects (like a marketing campaign […]
When should you invoice for web development projects?
As an elaboration on my simple metrics post from yesterday I’m sharing my personal experience with each metric. The first metric is “How long do clients take to pay their invoices.” Why is that important? The main reason is obvious – your money is safer with you. And to get paid you must first invoice. I’ve […]
What having a daughter taught me about business – Part I
My wife and I (mostly her) had out first child (a girl) five months ago. For various reasons we take her to lots of doctors, including four specialists, I thought I would share a bit of what I’ve learned on the topic of doctors and specialization by having a daughter. Observations You have to […]
How much is a client worth to your business?
One feature of my new web app is the evaluation of clients. At the moment I have the following criteria: Effective rate on their projects Size of billing Payment speed Amount learned on their projects Fun had on their projects Am I missing anything? Does anyone have any thoughts on how these criteria should be […]
I’ll be at Future Media Fest at Georgia Tech
I will be featured in their Startup Showcase, come check it out today at This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
My “So What” positioning statement
As I’m currently reading Mark Magnacca’s excellent book “So What” (regarding marketing) I offer my humble Positioning Statement Me: Do you know how you always forget people you meet and then don’t see for a while? Potential Customer: Oh yes, that happens to me all the time Me: Well, Stronico helps you remember people by […]
The Five Whys meet the Five Whats
People like to use the Five Whys of Toyota to diagnose problems (in deductive fashion). I use the 5 Whats to explain what I do for a living, Stronico, and my music. Which version you get depends on what I think your subject matter expertise happens to be. For my consulting company the 5 Whats […]