Hiring a copywriter – A surprising insight from the CopyHackers book
Yesterday I wrote a quick review of the Copy Hacker’s books. Today I found myself contemplating either writing the copy myself on the eventual main site for Profit Awareness, or hiring a copywriter. I was surprised because the Copy Hacker’s books do a great job of telling you how to write copy – and I […]
Copy Hackers book review – go get it now
Short Version of the Copy Hackers Book Review These books rock – go buy them now. They will pay for themselves in an hour or so. That is all you need to get from this copy hackers book review. Long Version of the Copy Hackers Book Review I heard Joanna Wiebe’s interview on TechZing and […]
Profitable Non-Web Projects
So, you’re in the web development business, can you have profitable non-web projects?. I have. While my bread and butter has always been web application development on the .net platform over the years around 30% of my income has come from non-web projects. There are a substantial number of profitable non-web projects out there, […]
Internal Projects – What are the good ones and how much time should you spend on them?
Internal Project Intro As part of my series on simple business metrics, here is an elaboration on metric #4 – External vs Internal Projects. What are those? As I (and most people) define them, external projects are paying projects for other people and internal projects are projects that help you land external projects (like a marketing campaign […]
What having a daughter taught me about business – Part I
My wife and I (mostly her) had out first child (a girl) five months ago. For various reasons we take her to lots of doctors, including four specialists, I thought I would share a bit of what I’ve learned on the topic of doctors and specialization by having a daughter. Observations You have to […]