How to explain caching to clients
I recently implemented a quick performance fix on a client’s site recently by implementing caching. I explain caching with the following metaphor. Imagine that your site is a book. A book written in a weird mix of Latin, Sanskrit and Old Norse. It’s precise, complicated and requires translation into English by an expert translator before it […]
Explain SEO to clients by using the greatest metaphor ever
I have created the golden metaphor to explain SEO to clients. I was trying to explain SEO to a non-technical 80 year old client (the single best businessperson I have ever met) and I came up with the following metaphor. Start to explain seo to clients like this: Your website is like an ambitious young […]
How to sell to marketing departments – hook them with SEO
I’ve been presenting to many new clients this year and I’ve been struck by how well the SEO parts of the proposals resonate with them. I meet with a variety of clients on a regular basis, and for the most part there is always someone from the marketing department there. In the past I’ve […]
Looking For A Graphic Designer – Here is a simple guide
So, you’re looking for a graphic designer? Do you need a new logo, a new website, or just some infographics created? Here is how you find one Referrals (always the best way) Depending on your needs, try Sortfolio Google “Graphic Design in [Your City]” Put an ad on CraigsList under Gigs > Creative (one thing to bear in […]
Profitable Non-Web Projects
So, you’re in the web development business, can you have profitable non-web projects?. I have. While my bread and butter has always been web application development on the .net platform over the years around 30% of my income has come from non-web projects. There are a substantial number of profitable non-web projects out there, […]
Graphic Designer Websites – what you need to know
So, you’re a graphic designer, and you need a website. What makes for good graphic designer websites? What should they do? What should they look like? Here’s what you need to decide There are two types of graphic designers, and thus two types of graphic design firms. You can either Solve specific problems […]